Raising a Puppy? We've Got You Covered.

Puppy essentials and dog walking gear for new puppy owners, from the first crate night to the first cold-morning walk. Free US shipping on every order.

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Free US shipping

Every order ships free. No minimum, no surprise fees at checkout.

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30-day returns

Damaged or defective? We replace it or refund you, no return needed.

Real people, real answers

Questions about sizing or an order? Email us and a real person replies within 1–2 business days.

Why Pup Forward

The first few weeks with a new dog are equal parts joy and chaos. Crate nights, first baths, first walks, and a hundred small questions nobody warned you about.

We started Pup Forward to make that stretch easier, with a short list of practical gear that actually gets used, and straight answers when you need them. Every step forward counts.

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What Pup Parents Are Saying

It's easy to use and the ink is solid quality. It comes with multiple pieces of cardstock and the ink pad is full, so you can do multiple prints. Would definitely recommend.

C. R.
Paw Print Kit
Quality and price are great. Very easy to use and avoids messy fingers and feet.

E. D.
Paw Print Kit
Great little water bottle for walking my two miniature Yorkies. No leaks, no hassle, a great cup for them to drink from, and sturdy build quality. Lots of other dog owners ask about it.

W. A.
Portable Water Bottle
Honestly, even better than I expected. Great quality and exactly as described. Very happy with my purchase!

K. A.
Portable Water Bottle
My little puppy has his lunchtime wet food on it every day. Just the right size (small). Thanks!

R. N.
Lick Mat
The silicone mat is good quality and durable. It's suitable for small and medium dogs, and the suction cups on the back are very convenient. I recommend it.

Shopper
Lick Mat
Works well, very bright! It helps me keep tabs on the dogs when they're in the yard at night.

F. G.
LED Light Up Collar
I ordered a size M for my 4-month-old puppy and it fit perfectly, with room to spare. Super useful, especially for night outings. I've bought it several times for my two dogs.

Shopper
LED Light Up Collar
My little Cavalier is nice and warm and protected from the rain. For the price, the coat is lined with fleece, it's well cut, and the built-in harness is super practical!

G. R.
Winter Dog Jacket